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The switch signaled the transition of the company into a performance brand as it began licensing deals with professional athletes in the NBA and NFL. In 1986, Reebok switched its logo from the Union Jack it had since its founding, to the vector logo-an abstract Union flag streak across a race track-which mirrored the design of the side flashes of its shoes. Officially an American company in 1985, Reebok had its initial public offering on the New York Stock Exchange under the ticker symbol RBK. In addition to its IPO, the brand established itself in professional tennis with the Newport Classic, popularized by Boris Becker and John Mc Enroe, and the Revenge Plus, better known today under its name Reebok Club C. Fireman bought the English-based parent company in 1984. The company began expanding from tennis and aerobics shoes to running and basketball throughout the mid to late 1980s, the largest segments of the athletic footwear industry at the time. The following year Reebok's sales were $13 million. In 1982, Reebok debuted the Reebok Freestyle aerobics shoe, the first athletic shoe designed for women. By 1981, Reebok reached more than $1.5 million in sales. Later that year, Fireman introduced three new shoes to the market at $60. The division became known as Reebok USA Ltd.

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Fireman negotiated a deal to license and distribute the Reebok brand in the United States. In 1979, an American businessman named Paul Fireman took notice of Reebok at the Chicago NSGA (National Sporting Goods of America) Show. The name is Afrikaans for the grey rhebok, a type of African antelope. In 1958, in Bolton, two of the founder's grandsons, Joe and Jeff Foster, formed a companion company 'Reebok', having found the name in a dictionary won in a sprint race by Joe Foster as a boy. They were made famous by 100m Olympic champion Harold Abrahams in the 1924 Summer Olympics held in Paris. The company began distributing their shoes across the flag of the United Kingdom which were worn by British athletes. For pioneering the use of spikes, the company's revolutionary running pumps appear in the book Golden Kicks: The Shoes that changed Sport. Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his 'running pumps'. Foster' in 1900, later he joined with his sons and changed the company name to J.W. After his ideas progressed, he founded his business ' J.W. Together, they represent the color of the UK flag, where the company is from.In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. The brand’s signature palette includes blue variations from light blue to dark and gray, black, and red. Legs “k” and “b” correspond in height to an uppercase letter. All symbols are squat, wide, with open lines at the “R,” “e,” and “b.” The first character is uppercase the rest are lowercase. The current version of the logo uses the Motter Tektura font, which appeared in 1977. The corporate symbol is complemented by the black word “Reebok,” which is derived from the name of the African antelope in Afrikaans: “rhebok.” They reflect social, mental, and physical transformation. Triangle Delta consists of three red trapezoids. It appeared in 2014 when the brand decided to change its focus on the CrossFit movement. The second is three tapering bands equivalent to the Adidas and Nike badges. The first is the national flag of Great Britain because Reebok appeared in this country. The company used three characters that were popular in different years. The direction of development that should be associated with a recognizable logo. Throughout its history, the company has absorbed smaller companies, and Reebok has always kept a focus on technology. The company returned the logo, first created in 1993. In 2014, a new delta-shaped sign was placed next to the word “Reebok.” 2019 – todayīack logo to the roots.

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RBK is an abridged version of the full name Reebok. 2005 – 2008ĭesigners made the red abbreviation “RBK” and the blue sign in a square frame. On the left – three blue lines, on the right – italic inscription “reebok,” made in lowercase letters. The rectangular emblem is divided into two parts. The version of the 1997 emblem returned only this time, the inscription is under the graphic symbol and applied in different color variations.

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